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SEO website audit

A comprehensive SEO website audit is an essential component of successful search engine promotion and ranking. It helps identify weaknesses, optimize structure and content, enhance technical efficiency, and improve the overall user experience.

Comprehensive website audit - step-by-step roadmap

Website Audit

Cases

(100+ projects)
Murre Agency
Redesign
Web development
Corporate website
Website development for interior design company House of Aida
(`25)

Murre Agency redesigned and developed a new website for House of Aida, an interior design company. We handled everything from copywriting to content management, ensuring the site was user-friendly and visually appealing. The new website highlights House of Aida’s portfolio and features a clean, attractive design with smooth animations.

Murre Agency
Local SEO
SEO optimization
SEO Promotion for Ineo Medical Clinic Website
(`24)

Our team undertook a comprehensive SEO project for Ineo Medical Clinic, a healthcare provider specializing in doctor consultations, lab tests, and advanced diagnostic services. The primary goal was to enhance the clinic's online visibility, increase appointment bookings, and promote their "Sign a Declaration with a Doctor" service.

Murre Agency
SEO optimization
Local SEO
SEO optimization for plastic surgeon Volodymyr Sazhiyenko’s website
(`24)

Our team successfully optimized the website for plastic surgeon Volodymyr Sazhiyenko, preparing it to attract organic traffic from Google and to launch targeted ads. The result is a responsive website that performs well across devices, generates local traffic, and captures leads from Google Search and Google Maps.

Murre Agency
Brand identity
Website design
Web development
Corporate website
Website development and brand identity creation for Reclaim My Finance legal firm
(`24)

We developed a modern, responsive website with an easy-to-use content management system. We created a unique logo and brand identity that reflects the company's professionalism and reliability. We implemented SEO optimization to improve visibility in search engines.

Murre Agency
Redesign
Web development
Corporate website
Website development for Mendelson Solicitors law firm
(`24)

Our team created a modern, high-performance website for Mendelsons Solicitors with intuitive design and optimized content. The result - increased traffic, improved client interaction, and higher conversion rates.

Technology stack

Ahrefs
GeoRanker
Google Trends
Google Keyword Planner
Google Analytics
Google Search Console
Local Viking
Moz
Netpeak Spider
PageSpeed Insights
Screaming Frog SEO Spider
SEMRush
SEO Surfer
Serpstat
SimilarWeb
Ubersuggest

Unlock your website's potential: order a professional SEO audit

Our approach to
SEO website audit

Website structure and indexation analysis
Technical site audit
Content audit
Website performance audit
Backlink audit
On-page audit
User Experience (UX) audit
Online reputation audit (SERM audit)
E-E-A-T and commercial factors audit
Report and action plan preparation
01

Website structure and indexation analysis

A website’s structure is the foundation of its success. We analyze the current site architecture and provide expert recommendations for improving the existing structure and creating new landing pages. Proper setup of semantic relationships between pages is crucial, as it facilitates indexation and improves site ranking. A clear and logical structure ensures user convenience, increasing time spent on the site and the number of target actions.

Indexation is the first step in your site’s visibility in search engines. Checking indexation allows us to identify issues that may hinder promotion and ensure that all important pages of the site are included in search results. This is critical for SEO analysis, as indexed pages are those that can be found and visited by users.

02

Technical site audit

The technical site audit covers all technical aspects affecting the site’s ranking. The first stage includes checking its indexation by search engines. It’s important that all necessary pages are accessible to search bots. The analysis is conducted to identify issues such as:

  • Security problems and SSL certificate usage.
  • Presence of schema markup.
  • Analysis of content duplication and rel=”canonical” issues.
  • Evaluation of HTTP header validity.
  • Configuration of robots.txt and sitemap.xml files.
  • Presence of broken links and unnecessary redirects.
  • SEO-friendliness of URLs.
  • Accessibility of important pages for indexation.
03

Content audit

As we know, the quality of a site’s content directly affects its success in search engine promotion. The SEO analysis of the site includes an assessment of:

  • Content relevance and uniqueness.
  • Optimization of meta tags, headings, and text blocks.
  • Alignment of content with user queries and company business goals.
04

Website performance audit

Site loading speed is a critical factor not only for users but also for search engines. At this stage of the audit, the following metrics are checked:

  • LCP (Largest Contentful Paint) – loading time of the main content.
  • FID (First Input Delay) – interaction delay.
  • CLS (Cumulative Layout Shift) – page layout shift.
  • TTB (Total Blocking Time) – blocking time from the start of content loading to site interactivity.

We then provide recommendations for optimization to improve site speed.

05

Backlink audit

The quality of backlinks plays a crucial role in forming the site’s authority. This stage includes:

  • Collection and verification of all external links.
  • Evaluation of anchor texts.
  • Identification of toxic or spam links.
  • Tracking of lost link equity.
06

On-page audit

The on-page audit focuses on optimizing each individual page of the site. It includes:

  • Checking titles, meta tags, and page structure.
  • Optimization of images and multimedia files.
  • Identification of unnecessary elements that hinder users.
07

User Experience (UX) audit

The usability of a website directly affects behavioral factors and conversions. The user experience audit includes:

  • Analysis of site navigation and structure.
  • Checking the logic of element placement.
  • Evaluation of mobile device usability.
08

Online reputation audit (SERM audit)

Your online image is a crucial component of your business. The SERM audit includes:

  • Monitoring reviews and brand mentions.
  • Assessing reputation for branded queries.
  • Recommendations for improving online reputation and managing reviews.
09

E-E-A-T and commercial factors audit

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are important factors for Google. This stage examines:

  • Content compliance with E-E-A-T requirements.
  • User trust in the website and business.
10

Report and action plan preparation

The final stage involves compiling a detailed report analyzing all identified issues and recommendations. Based on the audit, an action plan is developed to improve the site’s ranking and overall performance. You’ll receive a clear list of steps that will help your site reach new heights in search engine results.

Why choose murre

Reason for choosing our digital agency

Like our agency symbol, the murre bird, known for its deep dives and soaring flights, we dive into the depths of your business challenges and take your digital presence to new heights. Our team of experts combines deep industry knowledge with innovative strategies to ensure your business thrives in the digital ocean.

100+
Projects
6 yrs
Average experience of specialists
20+
Countries served
95%
Client retention rate
Murre Agency

What our clients say about us

Reviews

Iryna Goshko
Digital Marketing Manager at Reclaim My Finance

They have always responded quickly by resolving any issues that our company has encountered. Their support during the website development was very responsive, and their after-sales service has been excellent. They have fulfilled all their commitments and consistently delivered on time. This has allowed us to have peace of mind knowing that our website fully supports our business.

Violina Olaru
Business Development Manager at House of Aida

Working with Murre Agency was an excellent experience! They redesigned our website with a stunning, modern look, making it both visually appealing and easy to manage. Their team was highly responsive, ensuring seamless communication and on-time delivery. The new site loads fast, showcases our work beautifully, and provides a smooth user experience. Highly recommend their expertise!

Volodymyr Sazhiyenko
Plastic surgeon

Working with Murre Agency has significantly boosted my website's visibility and performance. Organic traffic and user engagement increased, leading to quality leads and new clients. The team's professionalism and attention to detail made a real difference in my online presence.

Lev Troitskyi
COO at Bee pawn

Great service, everything always on time, great customer support, they’ve created our website and we still order the maintenance, everything always running good. Working with them for few years already, never had any complaints. Definitely recommend to order services from Murre Agency! You won’t be disappointed.

Tchertkov Illia
Director at LaserPatch

The team perfectly understood my vision and delivered a modern, user-friendly website that truly represents my company’s identity. Their professionalism, creativity, and excellent communication made the entire process smooth and enjoyable. I appreciated how they promptly addressed all change requests and kept me informed at every stage. Highly recommend this talented team!

Nazar Revchuk
Founder of Axioma Plus

Murre Agency transformed our website, improving speed, SEO, and usability. Thanks to their work, we now rank higher on Google, attract more visitors, and get new clients from organic search. The team was professional, proactive, and always delivered on time. If you need real results, Murre Agency is the right choice.

Da Ria
Manager at Apotheke Global

Murre Agency delivered a well-designed, modern website that functions seamlessly across all devices. They created a logo that aligns with our brand identity and optimized the site for search visibility. The team implemented revisions promptly, maintained timelines, and executed the project with an organized and efficient approach.

FAQ

Answered by our expert Nadiia Roniker

Why is an SEO audit necessary?

An SEO audit helps identify technical issues, optimize content and site structure, and improve visibility in search engines. It’s a crucial step for improving rankings, attracting more organic traffic, and increasing conversions.

How often should a site audit be conducted?

It’s recommended to conduct an SEO audit every 6-12 months or after significant site changes, such as redesigns, strategy shifts, or notable traffic drops. Regular audits help maintain the site’s relevance and competitiveness.

What does an SEO site audit include?

A comprehensive SEO site analysis includes checking technical aspects (loading speed, mobile optimization, URL structure), content analysis, identifying metadata errors, backlink profile analysis, as well as competitor and keyword analysis.

What factors influence the cost of an SEO site analysis?

The price of a site audit depends on the number of pages, site complexity, level of competition in your niche, and the need for additional services such as technical optimization or content improvement.

What tools and services are used for the audit?

SEO site analysis utilizes tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, and other services for detailed evaluation of the site’s technical condition and visibility.

How to evaluate a site's SEO?

Several key indicators are used to evaluate a site’s SEO: page loading speed, presence of optimized metadata, quantity and quality of backlinks, search engine positions for relevant keywords, as well as behavioral factors such as page depth and time spent on site.

What is an SEO Website Audit?

An SEO website audit is a comprehensive analysis of your web resource that helps identify technical, content, and structural issues hindering effective promotion in search engines. The audit includes checking aspects such as page indexation, internal and external link quality, site structure, content optimization for key queries, and other elements affecting your site’s ranking in Google and other search engines. By ordering a comprehensive site audit, you’ll gain a deep understanding of its current state and an action plan to improve search visibility.

Why is an SEO audit necessary?

An SEO audit is an essential step for any business aiming to improve search engine rankings and increase organic traffic. Here are key situations when you should order an SEO site analysis:

  1. Loss of search result positions or traffic decline. This may indicate technical errors or outdated SEO strategy.
  2. Launch of new services or website redesign. After major changes, it’s crucial to check if the site meets search engine requirements.
  3. Evaluation of contractor effectiveness. An audit allows for an independent assessment of the quality of SEO work performed by your current contractor.

A comprehensive SEO site audit is a vital step towards improving its visibility in search engines, increasing traffic, and conversions. Ordering an SEO site audit is an investment in your business’s future, allowing you to not only fix current errors but also find new opportunities for development and growth.

SEO audit results – what will the client receive?

After conducting a technical site audit, you’ll receive a detailed report containing:

  1. A list of technical errors negatively affecting the site’s ranking.
  2. Content optimization analysis and recommendations for improving texts and metadata.
  3. Assessment of site usability and its alignment with user needs.
  4. Verification of page indexation status by search engines.
  5. An SEO optimization strategy to improve organic traffic and search engine visibility.

By ordering an SEO site audit, you’ll be able to assess the current state of your web resource and receive concrete steps for its improvement.

SEO audit cost

The price of a site audit depends on its complexity, size, and business specifics. A comprehensive audit may include technical, content, and usability analysis, making its cost individual for each project. Our agency offers flexible rates depending on your needs and objectives. To learn the exact cost and order a site audit, contact us for a free consultation.

SEO site audit – what tools do we use?

We use advanced tools for conducting SEO site analysis, ensuring the most accurate results. These include:

  1. Ahrefs – for analyzing external links and evaluating your site’s link profile.
  2. Semrush – for analyzing key queries, content, and competitors.
  3. Google Search Console – for monitoring page indexation status.
  4. Google Analytics – for evaluating user behavior and traffic analysis.
  5. Screaming Frog SEO Spider – for detailed checking of technical site aspects.
  6. GTmetrix and Google PageSpeed Insights – for analyzing loading speed and recommendations for its improvement.

By using these tools, we guarantee that the SEO site audit will be conducted at the highest level, and the results will help your site achieve top 3 positions.

Why choose Murre Agency for your SEO website audit

  • Individualized Approach
    When ordering an SEO site analysis from Murre Agency, you receive a personalized solution adapted to your business specifics. We develop a strategy considering your goals and needs, ensuring maximum effectiveness.
  • Comprehensive Analysis
    Our specialists use leading SEO tools such as Ahrefs, Semrush, and Serpstat for detailed site auditing. We analyze both internal aspects and external factors such as links, key queries, and competition.
  • Clear Reporting
    We offer clear and structured reports containing specific recommendations without excessive technical details. You’ll receive instructions that are easy to understand and implement.
  • Improved Visibility
    Our audit results will help fix technical errors, improve site ranking, and increase its visibility in search engines.
  • Guaranteed Results
    Ordering a site audit from Murre Agency is a reliable way to increase organic traffic and attract more clients, directly impacting your business growth.