Website keyword research
and analysis

What is a Keyword Research?

A keyword research is a structured set of keywords and phrases that users enter into search engines to find information, services, or products. It’s formed by analyzing queries and considering the website’s theme. A site’s keyword research allows you to create a comprehensive information structure that meets your target audience’s needs.

Keyword research involves identifying the most frequent queries, including:

• Keyword selection
• Analysis of their popularity
• Creation of thematic query groups

Why is a keyword research so important?

Keyword research is a critical stage for successful SEO promotion. It provides:

1. Website optimization: keywords help in writing SEO texts, forming meta tags, and internal linking.
2. Creating new pages: each new page needs a separate set of words to attract potential customers.
3. Forming the site structure: the keyword research helps in designing logical and convenient navigation.

Thus, proper keyword research allows you to better understand your audience’s needs and increase chances for high positions in search engines.

What types of search queries exist?

1. Commercial queries: words and phrases indicating the user’s intention to make a purchase. Examples include queries like “buy,” “order,” “delivery,” “price.” They are key for e-commerce sites as they attract transaction-ready audiences.
2. Informational queries: these queries reflect the user’s need for information, such as “review,” “characteristics,” “how to choose a scooter” or “what to feed a baby under one year.” They help attract users who aren’t ready to buy yet but may become potential customers in the future.
3. Brand queries: phrases containing specific brand or product names, for example, “buy iPhone 16” or “Lenovo laptop.” Such queries are important for brand positioning and can help promote specific manufacturer products.
4. General queries: these queries don’t indicate a specific user intent, making them less effective for SEO. For example, queries like “table,” “scooter,” or “dress” may be too broad and don’t lead to conversions, so they’re usually not used for optimization.
5. Navigational queries: such queries indicate the user’s intention to reach a specific website. For example, queries like “Murre Agency site” or “Murre agency.” It’s logical to optimize the main page and contact page, as well as the “About the company” text for these queries.
6. Multimedia queries: these queries indicate a need to search for media files such as photos, videos, or audio. For example, queries with keywords “photo,” “video,” “clip.” They are usually excluded from an e-commerce site’s keyword research unless there are pages specifically designed for such users.

Query clustering allows creating separate groups of keywords corresponding to specific topics or categories of your site. This not only helps optimize content for different queries but also increases the likelihood that users will find your site in search results according to their needs.

How to use the keyword research?

Using the keyword research is an important stage in website SEO optimization. The main directions of its application include:

1. Content optimization: keywords are integrated into text, headings, and meta tags such as title and description. It’s important that these elements correspond to users’ search queries as they affect the page’s ranking in search results.
2. Query popularity analysis: regular monitoring of your keywords’ positions in search engines allows understanding which queries bring traffic and which need additional attention. This helps adapt your strategy to improve results.
3. Creating new materials: writing articles, blogs, and other content formats based on current user queries allows attracting new audiences. Consider not only main keywords but also synonyms and related terms to ensure content diversity.
4. Visual content optimization: using keywords in image names and alt tag attributes not only improves SEO but also increases visibility in search engines’ “Images” section, which can attract additional traffic.
5. Creating an anchor plan: including key phrases in link text (anchors) when setting up internal linking and for backlinks from other resources helps increase visibility for relevant queries. This creates a more natural navigation structure and improves user experience.

Implementing these practices not only increases site visibility but also helps attract more visitors who may later become your potential customers. A strategic approach to using the keyword research will ensure success in your marketing efforts.

What determines the cost of keyword research?

The cost of keyword research depends on several factors:

1. Scope of work: site size and number of required keywords.
2. Topic complexity: competitiveness in the niche affects the depth of analysis.
3. Individual client requests: specific requirements can affect the price.

When ordering the service from an agency, you receive a structured table with keywords, traffic estimates, and expert consultations that will help you implement the collected information into your SEO strategy.

By doing a keyword research for your site, you can improve your site’s positions in search engines, attract new visitors, and increase sales. Don’t delay — start optimizing your site today!