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SEO promotion - boosting your website to the TOP of Google

Comprehensive SEO promotion by Murre Agency = effective attraction of target users to your website

Step-by-step roadmap for comprehensive website promotion with Murre Agency

SEO

Technology stack

Ahrefs
GeoRanker
Google Trends
Google Keyword Planner
Google Analytics
Google Search Console
Local Viking
Moz
Netpeak Spider
PageSpeed Insights
Screaming Frog SEO Spider
SEMRush
SEO Surfer
Serpstat
SimilarWeb
Ubersuggest

Cases

(100+ projects)
Murre Agency
Redesign
Web development
Corporate website
Website development for interior design company House of Aida
(`25)

Murre Agency redesigned and developed a new website for House of Aida, an interior design company. We handled everything from copywriting to content management, ensuring the site was user-friendly and visually appealing. The new website highlights House of Aida’s portfolio and features a clean, attractive design with smooth animations.

Murre Agency
Local SEO
SEO optimization
SEO Promotion for Ineo Medical Clinic Website
(`24)

Our team undertook a comprehensive SEO project for Ineo Medical Clinic, a healthcare provider specializing in doctor consultations, lab tests, and advanced diagnostic services. The primary goal was to enhance the clinic's online visibility, increase appointment bookings, and promote their "Sign a Declaration with a Doctor" service.

Murre Agency
SEO optimization
Local SEO
SEO optimization for plastic surgeon Volodymyr Sazhiyenko’s website
(`24)

Our team successfully optimized the website for plastic surgeon Volodymyr Sazhiyenko, preparing it to attract organic traffic from Google and to launch targeted ads. The result is a responsive website that performs well across devices, generates local traffic, and captures leads from Google Search and Google Maps.

Murre Agency
Brand identity
Website design
Web development
Corporate website
Website development and brand identity creation for Reclaim My Finance legal firm
(`24)

We developed a modern, responsive website with an easy-to-use content management system. We created a unique logo and brand identity that reflects the company's professionalism and reliability. We implemented SEO optimization to improve visibility in search engines.

Murre Agency
Redesign
Web development
Corporate website
Website development for Mendelson Solicitors law firm
(`24)

Our team created a modern, high-performance website for Mendelsons Solicitors with intuitive design and optimized content. The result - increased traffic, improved client interaction, and higher conversion rates.

What our clients say about us

Reviews

Iryna Goshko
Digital Marketing Manager at Reclaim My Finance

They have always responded quickly by resolving any issues that our company has encountered. Their support during the website development was very responsive, and their after-sales service has been excellent. They have fulfilled all their commitments and consistently delivered on time. This has allowed us to have peace of mind knowing that our website fully supports our business.

Violina Olaru
Business Development Manager at House of Aida

Working with Murre Agency was an excellent experience! They redesigned our website with a stunning, modern look, making it both visually appealing and easy to manage. Their team was highly responsive, ensuring seamless communication and on-time delivery. The new site loads fast, showcases our work beautifully, and provides a smooth user experience. Highly recommend their expertise!

Volodymyr Sazhiyenko
Plastic surgeon

Working with Murre Agency has significantly boosted my website's visibility and performance. Organic traffic and user engagement increased, leading to quality leads and new clients. The team's professionalism and attention to detail made a real difference in my online presence.

Lev Troitskyi
COO at Bee pawn

Great service, everything always on time, great customer support, they’ve created our website and we still order the maintenance, everything always running good. Working with them for few years already, never had any complaints. Definitely recommend to order services from Murre Agency! You won’t be disappointed.

Tchertkov Illia
Director at LaserPatch

The team perfectly understood my vision and delivered a modern, user-friendly website that truly represents my company’s identity. Their professionalism, creativity, and excellent communication made the entire process smooth and enjoyable. I appreciated how they promptly addressed all change requests and kept me informed at every stage. Highly recommend this talented team!

Nazar Revchuk
Founder of Axioma Plus

Murre Agency transformed our website, improving speed, SEO, and usability. Thanks to their work, we now rank higher on Google, attract more visitors, and get new clients from organic search. The team was professional, proactive, and always delivered on time. If you need real results, Murre Agency is the right choice.

Da Ria
Manager at Apotheke Global

Murre Agency delivered a well-designed, modern website that functions seamlessly across all devices. They created a logo that aligns with our brand identity and optimized the site for search visibility. The team implemented revisions promptly, maintained timelines, and executed the project with an organized and efficient approach.

Find out the cost of promoting your website

Stages of website promotion

Site Audit and Niche Analysis
Keyword Research
Website structure formation
Internal Optimization
Content Optimization
Working on Usability
External Optimization (Link Building)
Analytics and Reporting
Murre Agency
01

Site Audit and Niche Analysis

Murre Agency

Successful SEO promotion always starts with audit and analysis. The first step involves a detailed technical analysis of the website to identify weaknesses and check if it meets search engine standards. This stage includes an evaluation of the website structure, usability, technical characteristics, as well as content and references analysis. Based on this data, an individual promotion strategy is created that takes into account the results of competitor analysis. The internal audit carefully checks the following:

  • Technical indicators – URL structure, robots.txt and sitemap.xml, presence of 404 pages and 301 redirects, header hierarchy, website loading speed, errors in the website code, duplicate pages, adaptation for mobile devices, microdata and breadcrumbs settings, language versions of the website;
  • Internal optimization – meta tags, page indexing, linking of website pages, image optimization;
  • Link Profile – The site’s backlink profile;

Based on the conducted analysis, a promotion strategy is formulated with a list of tasks for technical, internal, and external optimization of the site.

Murre Agency
02

Keyword Research

Murre Agency

Search Engine Optimization involves keyword research, which is essential and ensures that the site is filled with relevant keywords. During this step, phrases that best match potential customers’ search queries are selected. The process includes analyzing high, medium, and low-frequency queries, considering competitive data as well. The created keyword set helps effectively optimize metadata, content, image attributes, and internal links, contributing to improved site visibility in search engines. Tools such as Serpstat, Ahrefs, Semrush, and Google Keyword Planner are used to gather and group keywords related to your site’s topic. This allows for evaluating SEO performance and adjusting strategies to achieve better results.

Murre Agency
03

Website structure formation

Murre Agency

The formation of a website structure is based on a detailed analysis of the semantic core and the logic of relationships between sections and pages of the website. During this stage, a user-friendly and intuitive navigation system is created to facilitate easy access to necessary information and encourage the completion of targeted actions. It is crucial that users can find the information they need in a few clicks and have access to effective filters and search functions. If the site targets multiple regions, each location should have unique content to avoid duplication and search engine penalties. Designing the site structure is a detailed process that affects usability and the effectiveness of search engine optimization, so it’s important to consider all aspects in the early stages of development.

Murre Agency
04

Internal Optimization

Murre Agency

Internal site optimization is a complex set of tasks aimed at improving the technical aspects of a web resource to increase its search engine visibility and user experience. Key components include fixing technical errors, optimizing page loading speed, and working with content, meta tags, images, and URL structure. Special attention is given to internal linking, which helps search engines better understand the relationship between pages. Internal optimization also includes checking and correcting code errors, configuration of robots.txt and sitemap.xml files, and adapting the site for mobile devices. These technical improvements contribute to faster SEO progress. Internal optimization creates a strong base for further promotion of the site, ensuring high rankings in search results and increasing traffic, which leads to increased profit of the site owner.

Murre Agency
05

Content Optimization

Murre Agency

Content optimization is an important stage of SEO promotion that helps to increase website visibility in search engines and attract the target audience. This process involves creating detailed technical specifications for texts based on the semantic core, preparing and posting unique and relevant materials. Optimized texts should be relevant to users’ interests, include keywords in headings, title and description meta tags, and be easy to read. It is also important to avoid keyword spamming, which can negatively affect rankings.

In addition to texts, content optimization includes working with images (including writing unique alt tags), internal linking of pages, and the use of h2-h6 tags to structure information. This approach not only improves the website’s position in search results, but also increases user trust, increasing conversion rates and audience growth.

Murre Agency
06

Working on Usability

Murre Agency

Improving website usability is a key factor in attracting and holding users, as well as increasing conversions. This process includes optimizing the site structure to ensure intuitive navigation and responsive layout that displays well on all types of devices. An important component is page loading speed, which affects the overall user experience. The site should be easy to use, with easy access to contact information and the “About Us” section, which increases the credibility of the resource. The use of online chats also facilitates quick and convenient communication with visitors. Usability analysis includes an in-depth assessment of user behavior on the site using Google Analytics, Google Search Console, and heat maps to track behavioral factors. Seo optimization by Murre Agency includes regular monitoring and improvement of usability to ensure a positive user experience and reduce bounce rates.

Murre Agency
07

External Optimization (Link Building)

Murre Agency

Link building is a key component for promoting and increasing the visibility of a website in search engines. This process involves placing high-quality links on authoritative and relevant resources. We make sure that these links look natural and organic to avoid search engine penalties. The best way to achieve this is to create useful and interesting content that users will want to share on their own. However, in addition to creating content, you need to buy links to stay competitive. We thoroughly check donor sites for the absence of sanctions and develop website promotion strategies with a smooth link building process to ensure steady growth and avoid sudden jumps that may cause suspicion from search engines.

Murre Agency
08

Analytics and Reporting

Murre Agency

We ensure full transparency of processes, which allows us to track performance and adjust the strategy in a timely manner. Continuous monitoring of key performance metrics, such as traffic, search visibility, conversion rate, and ROI, helps to assess the quality of work and adapt to changes in search engine algorithms. Regularly generated reports with detailed information on progress and results achieved guarantee clients transparency and clarity of processes. Thanks to this approach, clients can be confident in the effectiveness of their SEO investments and constantly increase the return on their investments.

FAQ

Answered by our expert Nadia Roniker

What is SEO ?

Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results, such as Google, Bing, or Yahoo. The primary goal of SEO is to improve the site’s rankings for relevant queries so that users can quickly access the information they need. To achieve this, SEO specialists perform a number of actions that include both internal and external optimization, as well as technical adjustments to the site. SEO helps make a website more user-friendly, which leads to increased traffic, higher conversions, and achievement of business goals.

What is on-page optimization ?

On-page optimization is a key element of an SEO strategy that significantly improves a website’s visibility in search engines, increases traffic, and improves the efficiency of the site. On-page optimization (on-page SEO) is a set of actions aimed at improving individual pages of a website to meet search engine requirements and be user-friendly. The main goal of on-page optimization is to make pages as relevant as possible for search queries.

Why is SEO optimization necessary for a website ?

The main goal of SEO is to increase organic traffic to a website by attracting the target audience without using paid promotion methods. The primary reasons why SEO optimization is necessary for a website include:

  1. Increase in Organic Traffic: Attracting more visitors through non-paid search results.
  2. Improvement in User Experience: Making the website more user-friendly and accessible.
  3. Enhancement of Trust and Authority: Building credibility with both search engines and users.
  4. Economic Efficiency: Offering a cost-effective way to gain traffic compared to paid advertising.
  5. Increase in ROI (Return on Investment): Achieving higher returns on investment through sustained organic traffic growth.
  6. Competitive Advantage: Staying ahead of competitors by appearing higher in search results.

SEO optimization is an essential component of a successful online strategy, helping to improve website visibility, attract more visitors, and increase revenue.

How does SEO optimization of a website work ?

This is a set of works with a website (collection and clustering of keywords and semantic core, optimization of on-page and off-page factors, technical optimization) to make it authoritative and relevant. The main goal is to boost the site to the top of Google, provide users with the necessary answers and make the site a full-fledged sales channel.

What is SEO in simple terms?

SEO is a set of actions aimed at ensuring that your website appears in the top lines of search engines like Google when users enter queries related to your business. Most people don’t look more than the first page of search results, so ranking highly is crucial. It also helps build trust for your brand, as users are more likely to trust sites that appear on the first page of search results.

How much does it cost to promote a website on Google?

The cost of SEO promotion on Google depends on many factors and can vary significantly. The main factors that affect the cost of SEO promotion include niche competition, the technical condition of the site, the number of pages and categories, and the scope of work based on the website audit results. We begin with a detailed competitive analysis, a technical site audit, and an assessment of the current SEO status. A work plan is then developed and the resources required are determined. If you need website promotion, the cost will be determined based on this information.

What is SEO?

SEO (Search Engine Optimization) is a set of actions aimed at improving a website’s visibility and ranking in search engine results for relevant queries. SEO optimization focuses primarily on increasing organic traffic, conversions, and site monetization, which can mean more customers for commercial projects or more visitors for informational resources. Effective SEO helps users find the information they need more easily, and the site gains trust from both search engines and its target audience.

Why do you need website promotion ?

  • Profitability
    Organic traffic consists of users who are already interested in your product or service, having entered a relevant keyword query and landed on your site from search engines. This targeted audience comes to the site with a specific query and is ready to act – make a purchase or learn more about the product. This increases the chances of conversion and sales growth since you’re attracting a “warm” audience. SEO optimization increases this type of conversion traffic to the site.
  • Free Clicks from Search
    In comparison to contextual advertising, where you pay per click, organic traffic from search engines does not require any direct expense. Although SEO requires investment in specialists and tools, the clicks themselves do not incur additional costs. This makes search traffic economically beneficial in the long term.
  • Long-Term Effect
    The results of SEO optimization are long-lasting compared to contextual advertising. After optimizing a category, your site will rank highly for relevant queries. This indicates that the page meets search engine criteria and will continue to rank well unless search engine algorithms or rules change.
  • High Return on Investment
    SEO optimization, performed once, can provide long-lasting results without the need for constant large investments. After the initial optimization, it is enough to maintain the site to continue generating quality traffic. In the long term, SEO is one of the most effective and cost-efficient methods of promotion, ensuring a stable flow of visitors and a high return on investment.

Factors affecting website promotion

The success of SEO promotion depends on several factors that compose a multi-component set of actions. Here are the key aspects that affect the effectiveness of promotion:

  1. Technical optimization: It’s important to configure the site according to search engine requirements. This includes the correct generation of sitemap and robots.txt files so that search engines can index only useful pages and avoid junk content.
  2. Optimization for target queries: It is necessary to prepare a semantic core and optimize page meta tags. Content must be relevant and unique, which helps improve search engine rankings.
  3. Link Profile: Building highly relevant external links is essential. The domains hosting these links play a significant role in promotion.
  4. Domain Age and Authority: Older domains generally build more trust. The domain zone also matters, for example, a .ua domain will rank more effectively than a .com.ua.
  5. Tracking Search Engine Algorithms: Search engines continually update their algorithms. Therefore, it’s important to monitor these changes and apply them to the site to avoid losing rankings.
  6. Page Load Speed: Slow sites can cause user dissatisfaction, negatively affecting rankings. Speed optimization includes caching, image compression, and fast hosting.
  7. E-A-T (Expertise, Authoritativeness, Trustworthiness): Google considers these factors when assessing content quality. Sites with high E-A-T levels receive better rankings. For sites in the healthcare industry, special attention should be paid to E-A-T.
  8. Core Web Vitals: These metrics reflect site usability. High CWV scores help improve search rankings.
  9. Content Relevance: Search engines evaluate how well your content matches user queries. Modern algorithms analyze context, so it’s important to create meaningful and relevant content that meets user needs.

Considering all these factors helps Murre Agency effectively promote a site in search engines, enhancing visibility and user experience.

What influences the cost of website promotion ?

The cost of website promotion is determined by several key factors. First and main, the tasks assigned to the SEO specialists define the scope of work and resources needed to achieve the goals. The size of the site also affects the price: a larger site with more pages requires more time and effort to optimize. Niche and competition play an important role, as highly competitive areas require more complex and costly strategies to achieve the necessary results. The region in which the promotion is planned also influences the cost, as competition and search trends can vary significantly depending on the location. The condition of the site and its CMS determines how much work is needed to fix technical issues and improve functionality. Finally, the project team, which includes various specialists such as SEO experts, copywriters, web developers, and link builders, also affects the overall cost as the team provides a comprehensive approach to site promotion.

How much does SEO promotion cost ?

The cost of SEO promotion is calculated individually for each client and depends on many factors. Key factors include niche topic, level of competition, and client requirements. For a more accurate calculation, a detailed site information request must be completed. Once we have defined the client’s SEO goals, our SEO specialists will conduct an in-depth project analysis, identifying all strengths and weaknesses, evaluating the competitive environment and the site’s niche. Based on this analysis, a commercial proposal is prepared, including the cost of SEO optimization services and any additional expenses related to link acquisition and quality content preparation. It’s important to note that the price includes both technical optimization as well as user experience improvements and link profile building, ensuring a complete approach to increasing site visibility in search engines. Each project requires a unique approach, so we guarantee that the price will be proportional to the scope and complexity of the work, ensuring maximum effectiveness of SEO investments.