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Link building

Want to improve your website's search engine rankings and attract more customers? Link building is a powerful tool that can help you achieve these goals. At Murre Agency, we know how to properly build external links to boost your site's search visibility and increase referral traffic.

Link building - step-by-step roadmap

Link building

Cases

(100+ projects)
Murre Agency
Redesign
Web development
Corporate website
Website development for interior design company House of Aida
(`25)

Murre Agency redesigned and developed a new website for House of Aida, an interior design company. We handled everything from copywriting to content management, ensuring the site was user-friendly and visually appealing. The new website highlights House of Aida’s portfolio and features a clean, attractive design with smooth animations.

Murre Agency
Local SEO
SEO optimization
SEO Promotion for Ineo Medical Clinic Website
(`24)

Our team undertook a comprehensive SEO project for Ineo Medical Clinic, a healthcare provider specializing in doctor consultations, lab tests, and advanced diagnostic services. The primary goal was to enhance the clinic's online visibility, increase appointment bookings, and promote their "Sign a Declaration with a Doctor" service.

Murre Agency
SEO optimization
Local SEO
SEO optimization for plastic surgeon Volodymyr Sazhiyenko’s website
(`24)

Our team successfully optimized the website for plastic surgeon Volodymyr Sazhiyenko, preparing it to attract organic traffic from Google and to launch targeted ads. The result is a responsive website that performs well across devices, generates local traffic, and captures leads from Google Search and Google Maps.

Murre Agency
Brand identity
Website design
Web development
Corporate website
Website development and brand identity creation for Reclaim My Finance legal firm
(`24)

We developed a modern, responsive website with an easy-to-use content management system. We created a unique logo and brand identity that reflects the company's professionalism and reliability. We implemented SEO optimization to improve visibility in search engines.

Murre Agency
Redesign
Web development
Corporate website
Website development for Mendelson Solicitors law firm
(`24)

Our team created a modern, high-performance website for Mendelsons Solicitors with intuitive design and optimized content. The result - increased traffic, improved client interaction, and higher conversion rates.

Technology stack

Ahrefs
GeoRanker
Google Trends
Google Keyword Planner
Google Analytics
Google Search Console
Local Viking
Moz
Netpeak Spider
PageSpeed Insights
Screaming Frog SEO Spider
SEMRush
SEO Surfer
Serpstat
SimilarWeb
Ubersuggest

Links that lead to success: Comprehensive Link Building for your business

Our approach to
Link Building

Briefing
Competitor analysis
Strategy development
Anchor text planning
Link placement
Performance analysis and Strategy adjustment
Report preparation
01

Briefing

The first step in a successful link building campaign is the briefing. At this stage, we work with the client to define goals, analyze the business, and discuss budget parameters. It’s important to understand what specific tasks link building should accomplish for your project. This allows us to properly plan the strategy and avoid mistakes in future work.

02

Competitor analysis

The second stage is competitor analysis. We thoroughly investigate the link profiles of your main market competitors. This analysis helps us identify best practices in your niche, find opportunities for improvement, and understand where we can outperform competitors through the right approach to link building. This approach helps formulate a strategy that meets your business needs and helps achieve leadership in search results.

03

Strategy development

After competitor analysis, we move on to developing the link building strategy. This includes determining work methods, choosing link types (do-follow or no-follow), their volume, and campaign duration. At this stage, we also select platforms for link placement, focusing on the authority and relevance of resources to your topic.

04

Anchor text planning

One of the key stages is creating the anchor text plan. The effectiveness of links for your site depends on the right choice of keywords and phrases. The anchor text plan is formed based on research of keywords relevant to your business, which will help improve positions in search results.

05

Link placement

The next stage is link placement. We place links on external platforms according to the approved plan. It’s important that links appear gradually, not en masse, to avoid raising suspicions with search engines. Moreover, priority is given to resources with a high level of trust and relevance to your niche.

06

Performance analysis and Strategy adjustment

To achieve maximum results, we conduct regular analysis of the link building campaign’s effectiveness. At this stage, we evaluate the quality of placed links, their impact on the site’s positions in search engines, and overall traffic growth. If necessary, adjustments are made to the strategy to increase work efficiency.

07

Report preparation

The final stage is report preparation. We’ll prepare a detailed report presenting all completed work, achieved results, and recommendations for further site promotion. The report allows transparent tracking of the effectiveness of funds spent on link building and planning next steps to increase your resource’s visibility.

Why choose murre

Reason for choosing our digital agency

Like our agency symbol, the murre bird, known for its deep dives and soaring flights, we dive into the depths of your business challenges and take your digital presence to new heights. Our team of experts combines deep industry knowledge with innovative strategies to ensure your business thrives in the digital ocean.

100+
Projects
6 yrs
Average experience of specialists
20+
Countries served
95%
Client retention rate
Murre Agency

What our clients say about us

Reviews

Iryna Goshko
Digital Marketing Manager at Reclaim My Finance

They have always responded quickly by resolving any issues that our company has encountered. Their support during the website development was very responsive, and their after-sales service has been excellent. They have fulfilled all their commitments and consistently delivered on time. This has allowed us to have peace of mind knowing that our website fully supports our business.

Violina Olaru
Business Development Manager at House of Aida

Working with Murre Agency was an excellent experience! They redesigned our website with a stunning, modern look, making it both visually appealing and easy to manage. Their team was highly responsive, ensuring seamless communication and on-time delivery. The new site loads fast, showcases our work beautifully, and provides a smooth user experience. Highly recommend their expertise!

Volodymyr Sazhiyenko
Plastic surgeon

Working with Murre Agency has significantly boosted my website's visibility and performance. Organic traffic and user engagement increased, leading to quality leads and new clients. The team's professionalism and attention to detail made a real difference in my online presence.

Lev Troitskyi
COO at Bee pawn

Great service, everything always on time, great customer support, they’ve created our website and we still order the maintenance, everything always running good. Working with them for few years already, never had any complaints. Definitely recommend to order services from Murre Agency! You won’t be disappointed.

Tchertkov Illia
Director at LaserPatch

The team perfectly understood my vision and delivered a modern, user-friendly website that truly represents my company’s identity. Their professionalism, creativity, and excellent communication made the entire process smooth and enjoyable. I appreciated how they promptly addressed all change requests and kept me informed at every stage. Highly recommend this talented team!

Nazar Revchuk
Founder of Axioma Plus

Murre Agency transformed our website, improving speed, SEO, and usability. Thanks to their work, we now rank higher on Google, attract more visitors, and get new clients from organic search. The team was professional, proactive, and always delivered on time. If you need real results, Murre Agency is the right choice.

Da Ria
Manager at Apotheke Global

Murre Agency delivered a well-designed, modern website that functions seamlessly across all devices. They created a logo that aligns with our brand identity and optimized the site for search visibility. The team implemented revisions promptly, maintained timelines, and executed the project with an organized and efficient approach.

FAQ

Answered by our expert Nadiia Roniker

What does the Link Building service include?

Murre Agency’s link building service includes a comprehensive approach, starting with an audit of your site’s current backlink profile. Based on this analysis, we develop a customized strategy that includes selecting quality donors, creating and placing content on relevant resources. This is followed by monitoring results, adjusting the strategy if necessary, and regular reporting. We focus on long-term effectiveness, using only white hat link building methods.

How is the price for Link Building determined?

The price of link building is based on several key factors. First and foremost, it’s the cost of link resources: the authority of donor sites, their thematic relevance to your niche, and placement conditions (guest posting, paid platforms, etc.). The cost also includes content creation expenses: the quality of articles used for placement and the work of authors. Finally, technical aspects such as the number of links and time spent on monitoring and strategy adjustment play a role. The price is individual and depends on the scope of work and specific tasks of your business.

Which Link Building methods are most effective?

Recent studies, including reports from Moz and Ahrefs, show that the most effective link building methods include guest posts on authoritative resources, creating infographics and unique research that users readily share, as well as digital PR strategies where your content is placed on leading news platforms. Additionally, reports and interviews with influential people and influencers provide high-quality links that help increase your site’s authority and improve search engine rankings.

How can link building help local businesses?

Link building for local businesses is of strategic importance. Backlinks from authoritative regional platforms, local directories, and news resources help increase visibility in local search queries. According to research, local links positively affect positions in Google Maps and help increase trust in your brand among local consumers. It’s also important that local link building helps strengthen reputation in the community and attract clients who are looking for services specifically in your region.

How can negative consequences be avoided when using link building strategies?

To avoid negative consequences, it’s important to choose only quality and relevant sites for link placement. Using black hat link building methods (link farming, using non-authoritative or spammy resources) can lead to penalties from Google, as confirmed by Search Engine Journal studies. To prevent such risks, at Murre Agency, we carefully select donor sites, monitor their reputation, and use only natural methods of building a link mass, such as content marketing and collaboration with thought leaders.

What is Link Building?

Link building is a key tool in SEO strategy, aimed at improving a website’s search engine rankings through acquiring quality external links. At Murre Agency, we offer an innovative approach to building a link profile that not only increases the number of links but also emphasizes their quality and relevance. Our specialists select only trustworthy donors – sites with high authority levels that positively impact rankings and help increase referral traffic.

What problems does Link Building solve?

The quality and quantity of external links are crucial factors for your website’s search engine ranking. Trustworthy links from authoritative resources increase your site’s authority and attract more users. Link building addresses several important tasks for successful SEO promotion:

  • Improved visibility in search engines. A site with authoritative external links ranks higher.
  • Increased targeted traffic. Through submissions and crowd marketing, links to your site appear on relevant platforms, attracting more potential clients.
  • Growing site authority. Links from high-quality sources, such as forums and blogging platforms, strengthen your brand’s reputation.

Thanks to comprehensive link building solutions, we bring our projects to the TOP of search results, ensuring a stable flow of organic traffic.

Link Building services from Murre Agency

At Murre Agency, we offer a full spectrum of link building services, including:

  • Guest Posting. We place your links on authoritative blogs with high Domain Authority (DA) and Domain Rating (DR).
  • Crowd Marketing. Attracting links through thematic communities, forums, and blogs to build natural referral traffic.
  • Contextual Links. Implementing backlinks in relevant content, which increases their naturalness and SEO effectiveness.
  • Submissions. Using local directories, profiles, and platforms to create a link base that helps improve SEO metrics.
  • Outreach. We work on connecting with site owners for agreed link placement, allowing us to obtain relevant and high-quality links.

Our methods are based on “white hat” link building principles, which guarantee long-term results and protect the site from search engine penalties.