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Website development for Mendelson Solicitors law firm

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Our team created a modern, high-performance website for Mendelsons Solicitors with intuitive design and optimized content. The result - increased traffic, improved client interaction, and higher conversion rates.

2024
Murre Agency
Project niche
Law

Client

About the client

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Mendelsons Solicitors is a leading law firm offering personalized services in the field of financial fraud prevention. The Mendelsons Solicitors team provides consultations in areas such as complex fraudulent operations involving pensions, stocks, and CFDs for large sums, as well as common credit card fraud cases.

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Goals

01
Conduct a comprehensive UI/UX audit of the existing website to identify areas for improvement and formulate a clear redesign strategy.
02
Perform an in-depth competitive market analysis to optimize the website structure and enhance its effectiveness.
03
Develop a conversion-oriented structure for service pages, prepared for successful launch of targeted and contextual advertising.
04
Significantly improve website loading speed to ensure a flawless user experience.
05
Create a modern, attractive design that will contribute to increased brand traffic.

Stages

01
Conducting detailed competitor analysis
02
Developing comprehensive technical specifications
03
Creating a strategy to increase brand traffic
04
Developing detailed prototypes for all website pages
05
Designing the website layout
06
Developing responsive design for all device types
07
Enhancing the brand's visual identity
08
Front-end and Back-end development
09
Populating the site with relevant content
10
Conducting basic SEO optimization
11
Optimizing loading speed
12
Conducting multi-level testing
13
Deploying the website on the client's server
14
Conducting detailed website administration training for the client
15
Providing post-launch support

Solution

The Murre Agency team applied a comprehensive approach to updating Mendelson Solicitors’ web presence, ensuring the site was fully ready for active use and promotion:

  • Conducted in-depth analysis of competitors and target audience, allowing for the formation of an optimal structure for the updated website.
  • Developed an improved color palette and modernized the logo to enhance brand recognition.
  • Created an innovative web design that effectively presents the client’s services and is optimized for increased conversion.
  • Implemented comprehensive SEO optimization, including technical setup and content optimization, ensuring the site’s readiness for organic promotion in search engines.
  • Significantly improved website performance, ensuring fast loading and smooth operation on all devices.
  • Completed full population of the site with relevant and optimized content, including detailed service descriptions, informational articles, and client testimonials.
  • Successfully deployed to the client’s server and configured all necessary security and monitoring systems.
  • Integrated analytics systems to track website effectiveness and user behavior.
  • Conducted detailed training for the client’s team on content management and basic website administration.

As a result of our work, Mendelson Solicitors received a fully operational web resource that requires no additional refinements or settings. The site is immediately ready for active promotion and attracting new clients. Our comprehensive “turnkey” approach ensures that the client can focus on their core business while their updated website effectively works to strengthen online presence and increase the client base.

 

Technology stack

Figma
Adobe Photoshop
User Testing
PHP
Wordpress
MySQL
SEMRush
Moz
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Complete visual update

  • The modernized logo emphasized the brand’s evolution while maintaining its recognizability.
  • The new color palette strengthened the company’s visual identity, creating a harmonious and professional image.
  • Developed effective visual presentation of information facilitated the perception of complex legal concepts, making them accessible to a wide audience.
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Conversion growth

The combination of all implemented improvements led to a significant increase in conversion rate. Optimized service page structure, clear calls to action, and professional design effectively transform visitors into potential clients.

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Technical optimization

  • Significant acceleration of website loading through code optimization, image compression, and the use of modern caching technologies. This resulted in improved user experience and positively impacted SEO metrics.
  • Implementation of responsive design, which ensures optimal display of the site on all devices – from smartphones to widescreen monitors. This expanded the site’s accessibility and improved interaction with mobile users.
  • Integration of an analytics system to track user behavior and the effectiveness of various site elements. This allows for continuous improvement of the site based on real data about visitors’ interaction with the resource.
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Result

Thanks to Murre Agency’s comprehensive approach, Mendelson Solicitors received a powerful tool for developing their business. Here are the key project results:

  1. Web resource modernization:
    • Completely updated visual style with an improved logo and optimized color scheme.
    • Enhanced navigation and site structure, providing an intuitive user experience.
    • Development of effective visual presentation of complex legal information.
  2. Technical improvements:
    • Optimization of the content management system for convenient self-administration by the client.
    • Implementation of comprehensive SEO optimization to increase organic traffic from Google.
    • Significant improvement in loading speed and site performance.
  3. Business effect:
    • Simplified client interaction through improved user interface.
    • Enhanced prestige and professional image of the company through modern design.
    • Substantial increase in conversion rate due to optimized structure and improved user experience.

Mendelson Solicitors’ updated website now fully reflects the company’s professionalism and expertise, providing an effective platform for attracting new clients and strengthening its position in the legal services market.

 

Client feedback

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